Dell World is a Wonderland [Day 1]

“When given a fantastic opportunity, there is nothing more you can do than to drop everything and take advantage of it.” 

– Lots of Smart People, Numerous Times

You probably assumed I was referencing Michael Dell (and you Silver Lake guys too) having an opportunity to work out a partnership / merger with EMC, didn’t you?

The Hot Aisle - AustinNOPE.  Well, yes, but no.  #TheHotAisle is here at Dell World 2015.  Brent Piatti and I are here to dig into what Dell really means to the EMC Family.  We’re going to leave no laptop unturned as we search for their innovations and culture from the far corners of Austin, TX  – to bring them back to you.


We somehow fooled people into thinking that we’re part of this new Dell Federation of things, grabbed a few passes, and headed into Day 1 to see what we could find.  Dell World is our Wonderland.  What better way to start it than the official press conference – featuring our allegedly-future-fearless-leader Michael Dell himself (50 days and counting? is that
business days, or just… days?).  The press conference was packed with what seemed to be about 300 press, analysts, and a few (2?) EMC employees doing their best to blend in…The Hot Aisle - Dell Press Conference

A few key highlights about the press conference. My thoughts – you can see the tempered excitement.  Clearly there are things they’re not saying, or don’t want to say just yet.  Dell commented that he’s really happy that the EMC Acquisition news was a few weeks ago so that the innovations they’re announcing tomorrow can actually have the spotlight they deserve.  Also, Dell is the king of the one word answer.  It’s pretty hilarious.  “So, do you see the path to enlightenment being this one crazy theory, or are you just doing this other common thing that everyone else thinks you’re doing?”  “NO.” – MD

After a few customer stories (check them out on Dell World Live) the Executive team came up.  Time for Q&A!  Guess what… it was 90% Dell / EMC questions. Who woulda thunk?

Dell World - Executive Team

Dell’s answer was pretty clear – Scale, and fewer Vendors.

Next came questions about the PC business – which the answers were pretty clear.  Learned a lot here about their strategy (against apple) their breadth (of machines all the way out to IoT) and their market penetration (they’re huge in China!).

When asked about Meg Whitman’s comments about the Acquisition from her position over at rival HP:

More thoughts to come on the press conference, but it really will only be relevant after the keynote this morning!They had a fun reception after the press conference, with lots of opportunity for selfies with Michael.  I’m not sure who was more excited about this one, him or Amy. 😉

Oh, and creepshots of people taking selfies with Michael too.

Brent and I hung at the press conference just long enough to not get a selfie with the undisputed king – and headed over to the Austin Convention Center where they had an opening night reception filled with food trucks (yeah, it was awesome), live bands, and thousands of people wearing name badges.

After hanging out in the expo hall a bit, we chilled with our boy John Mayer, and then headed off to collect our thoughts.


There’s a lot of opinions out there right now about the new possibilities with DELL | EMC. Here’s mine …

Achieve Greatness

My co-host on The Hot Aisle, Brent Piatti, also has a post of his own about Dell World’s Opening Day.  Check it out.

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